Konica Minolta Recognized As #1 Brand Keys Customer Loyalty For Ninth Consecutive Year

Technology leader seen to best meet consumers’ expectations for emotional engagement values in the MFP office copier category

MISSISSAUGA, Ontario, Feb. 22, 2016 (GLOBE NEWSWIRE) — Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta) today announced it is the recipient of the Brand Keys’ Customer Loyalty Award for the ninth consecutive year. This is the 21st annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (brandkeys).

Ratings are based on a brand’s ability to meet customers’ expectations and do so better than its competition in the category in which it competes. In a marketplace where consumers’ expectations change quickly and brands struggle to create meaningful differentiation and engagement, those better able to identify customers’ expectations and address them via authentic emotional values will see tangible bottom-line results.

“It is an honour to be recognized for this award by customers for the ninth consecutive year,” said Rebekah Fougere, director, marketing, Konica Minolta Business Solutions (Canada) Ltd., “This award validates our commitment to help customers achieve their goals. A key differentiator for our brand is developing strong customer engagement and we strive to be a brand that our customers can count on.”

The key drivers of brand engagement have shifted dramatically toward emotional values in the majority of the 72 categories surveying 635 brands in Brand Keys’ 2016 Customer Loyalty Engagement Index(R) (CLEI).

“In a world where productivity and technology have merged into one fundamental business value, and in a category where customers are expecting more and more from office productivity technologies to help them meet their goals, Konica Minolta has managed to become not only a critical part of business success, but a brand that customers rely on,” said Robert Passikoff, founder and president, Brand Keys.