bcooke@abecarolina.com
The Net Promoter Score (NPS) Survey is part of quantitative market research; a single question that is sent to customers to get a concise understanding of their satisfaction level with a brand or organization. Given the NPS range of -100 to +100, a “positive” score or NPS above 0 is considered “good”, +50 is “Excellent,” and above 70 is considered “world class".