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NPS Score: So What's the Big Deal?

graphic showing overall 92.90 customer satisfaction score for Advanced Business Equipment

The Net Promoter Score (NPS) Survey is part of quantitative market research; a single question that is sent to customers to get a concise understanding of their satisfaction level with a brand or organization. Given the NPS range of -100 to +100, a “positive” score or NPS above 0 is considered “good”, +50 is “Excellent,” and above 70 is considered “world class".